Top 5 Apparel Apps in Russia Q2 2023: Unified Platform Insights

In Q2 2023, the top 5 apparel applications in Russia showed varied performance metrics on a unified platform, combining data from both iOS and Android. Here's a closer look at how these apps fared:

SHEIN - Shopping Online saw a steady decline in weekly downloads, starting from approximately 27.8K in the last week of March and tapering off to around 17.7K by the end of June. Weekly active users also reflected a downward trend, beginning with 435K in March and dropping to 291K by the end of the quarter.

Trendyol: Fashion & Trends experienced fluctuating weekly downloads, peaking at roughly 13.8K in early April and descending to 3.2K by the end of June. Despite these fluctuations, the app maintained a relatively stable weekly active user base, averaging around 183K towards the end of the quarter.

ZARA also saw varied weekly downloads, with numbers ranging from 4.8K in mid-April to 2.8K by the end of June. The app’s weekly active users increased towards the end of the quarter, climbing from 12.7K in late March to 17.4K by late June.

ASOS - Discover Fashion Online maintained a steady download rate, starting from 4.6K in late March and ending at 3K in the last week of June. The app’s weekly active users followed a similar pattern, fluctuating between 24.5K in late March and 9.8K by the end of June.

MANGO - Online fashion experienced consistent weekly downloads, beginning at 3K in late March and slightly declining to 2.5K by the end of June. Weekly active users remained relatively stable, averaging around 22.1K towards the end of the quarter.

These insights come from Sensor Tower, providing a detailed view of the leading apparel apps in Russia. For more comprehensive data and analysis, visit Sensor Tower.