During the second quarter of 2023, the top 5 apparel applications in Ukraine showed diverse performance trends in terms of downloads and active users. Here’s a detailed look at each app's metrics, based on data from Sensor Tower.

SHEIN - Shopping Online saw a steady increase in weekly downloads, starting from 16.3K in late March and peaking at 14.6K in mid-June. The app's weekly active users also grew consistently, from 154K at the end of March to a high of approximately 227K in mid-June, before slightly declining to 197K by the end of the quarter.

Zalando – Online fashion experienced a more stable download trend, fluctuating between 3.6K and 6.4K throughout Q2. Active users for Zalando showed a gradual increase from 50.9K at the beginning of the quarter to around 55K by the end of June.

efootwear.eu online shoe store maintained a consistent download rate, starting at 7K in late March and ending at 3.6K in late June. Weekly active users remained relatively stable, moving from 21.8K at the start of Q2 to 18.7K by the end of the quarter.

MODIVO - Moda i zakupy online showed a slight decline in downloads, starting at 5.4K in late March and ending at 4.2K in late June. Active users for MODIVO started at 21.4K and showed minor fluctuations throughout the quarter, closing at approximately 21.9K by the end of June.

ZARA had a varied download trend, with a notable increase to 5.5K in mid-June from a low of 2.8K in late May. Active users for ZARA started at 38.1K in late March, peaking at around 36.8K in mid-June before stabilizing at 33.1K by the end of the quarter.

For more detailed insights and data, visit Sensor Tower.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: July 2023

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