Top 5 Beauty Retail Apps in Croatia Q2 2023: Unified Platform Performance

In the second quarter of 2023, the beauty retail app market in Croatia saw varied performance across the top 5 apps on a unified platform, with interesting trends in downloads and active users.

Notino: profumi e cosmetici had a noteworthy quarter. Weekly downloads fluctuated, peaking at 8K in the last week of March and hitting a low of 802 in early May. The app ended June with around 1.3K downloads. As for active users, the app started strong with 14.3K in late March, dipped to approximately 7.1K in mid-May, and rebounded to 11.9K by mid-June.

Douglas Hrvatska experienced modest download numbers throughout the quarter. Downloads saw a high of 939 in mid-April and a low of 217 in mid-June. The app showed no significant revenue data during this period.

CHARLOTTE TILBURY had a relatively stable performance in June. Downloads ranged from 62 to 232 weekly, while active users grew from 63 in early June to 205 by the end of the month.

BEAUTY BAY showed consistent, though low, download numbers, with a high of 87 in late March and a low of 9 in several weeks. Active users also saw a gradual decline from 358 in late March to 239 by the end of June.

Lush Fresh Handmade Cosmetics had minimal download activity, with a peak of 9 downloads in mid-May and no downloads recorded in the last weeks of June. Active user data was not significant during this period.

For more detailed insights and comprehensive data on app performance, visit Sensor Tower.