Top 5 Delivered Meal Kits and Specialty Foods Apps in New Zealand Q2 2023

In the second quarter of 2023, the delivered meal kits and specialty foods market in New Zealand saw varying levels of engagement across the top applications. Here's a closer look at the performance of the leading apps in this category, based on Sensor Tower data.

HelloFresh: Meal Kit Delivery maintained a consistent number of weekly downloads, peaking at approximately 1.5K in the final week of June. Weekly active users for the app hovered around the mid-40K range, with a slight dip to 43K in early June before rebounding to 46.3K by the end of the quarter.

My Food Bag experienced a steady increase in weekly downloads, reaching a high of 682 in the week of May 15. The app's download numbers then stabilized around the mid-400s to mid-500s range for the remainder of the quarter.

Vivino: Buy the Right Wine showed consistent weekly revenue of $1, while weekly downloads peaked at 414 in mid-June. The app's active users grew steadily, reaching a high of 1.2K in the same period.

My Muscle Chef had a slower start but saw a noticeable increase in weekly downloads in June, peaking at 27 in the week of June 12. The app's download numbers remained relatively low throughout the quarter.

EveryPlate: Cooking Simplified had a modest performance with weekly downloads fluctuating around 10-16 in June. The app saw its highest download week on June 26 with 16 downloads.

For more detailed insights and data, visit Sensor Tower.