2026 State of Mobile is Live!

The second quarter of 2023 saw notable trends in the performance of the top 5 horror games on a unified platform in New Zealand. The data, provided by Sensor Tower, highlights the weekly downloads, revenue, and active user trends for each game.
Granny maintained a consistent presence with weekly downloads ranging between 564 and 842, peaking in mid-April. The game saw a steady number of weekly active users, starting at 1.9K in late March and peaking at 2.7K in mid-April, before stabilizing around 2.5K by the end of June. Revenue for Granny was negligible, with only a single dollar recorded in early May.
Monster Craftsman Survivor 3D showed a positive trend in downloads, starting at 298 in late March and reaching 480 by the end of June. Active users followed a similar pattern, beginning at 865 and growing to nearly 1.4K. Revenue was minimal, peaking at $7 in early April and recording small amounts sporadically throughout the quarter.
Hide in The Backrooms: Horror experienced a dramatic fluctuation in downloads, starting from zero in early April, spiking to 1K mid-April, and settling around 460 by the end of June. The game’s active user base grew from 638 in early April to nearly 2K by the end of June, showcasing a strong upward trend.
Rainbow Friends: Hide 'N Seek had consistent weekly downloads, with numbers fluctuating between 283 and 458. Active users remained stable, ranging from 3.1K to 3.3K throughout the quarter. Revenue was minimal, with a single notable week in late June recording $6.
The Baby In Yellow saw moderate download numbers, starting at 280 in late March and rising to 508 by the end of June. Active users showed a steady increase from 586 to 887 over the same period. Revenue saw small spikes, peaking at $25 in mid-June.
For more detailed insights and comprehensive data, visit Sensor Tower.