Top 5 Insurance Apps in Israel for Q2 2023: Performance Overview

In Q2 2023, the top 5 insurance apps on a unified platform in Israel exhibited notable trends in weekly downloads and active user metrics. Here’s a detailed look at their performance, based on data from Sensor Tower.

הלחצן של כלל saw a consistent increase in weekly downloads throughout the quarter. Starting from 3.9K downloads at the end of March, the app reached a peak of about 5.2K by the final week of June.

הראל – ביטוח נסיעות לחו"ל also experienced growth in downloads. Beginning the quarter with 2.9K downloads, it ended with nearly 5K in the last week of June, showing a steady upward trajectory.

ביטוח ישיר had a varied performance in terms of downloads. Starting at 2.8K downloads, there was a dip in early April, but the numbers climbed back to approximately 3.9K by the end of June.

הפניקס - Smart Travel maintained a steady increase in downloads. From 2.3K in late March, the app's downloads rose to about 3.6K by the end of June.

Finally, מגדל showed a mixed trend in downloads, starting at 2.3K and fluctuating throughout the quarter to end at around 1.9K in the last week of June. However, the app maintained a strong base of active users, with numbers hovering around the 9K-10K range throughout the quarter.

For more detailed insights into these apps and their performance, visit Sensor Tower.