Top 5 Music and Podcasts Apps in Ghana: Q2 2023 Performance Review

In the second quarter of 2023, the top 5 music and podcast apps in Ghana showed dynamic performance trends across various metrics. Here’s an overview of how these apps fared in terms of weekly downloads, revenue, and active users.

Audiomack - Play Music Offline from Audiomack, Inc. saw a mixed trend in weekly downloads, starting strong with over 101K in late March but gradually declining to around 53K by the end of June. Weekly revenue for the app displayed a steady increase, peaking at approximately $397 in late May. The app's active user base remained robust, fluctuating between 2.1M and 2.4M throughout the quarter.

Podbean Podcast App & Player from Podbean Tech LLC showed a relatively stable performance. Weekly downloads hovered around the 1K mark, with a peak of 1.3K in late May. Revenue demonstrated a slight upward trend, reaching a high of $338 in mid-June. Active users remained consistent, ranging from 3.4K to 3.9K.

Boomplay: Music & Live Stream by Transsnet Music Limited experienced a gradual decline in weekly downloads from 19.8K in late March to 14.6K by the end of June. Revenue remained relatively stable, with minor fluctuations, peaking at $204 in late June. The app maintained a strong active user base, ranging from 744K to 885K throughout the quarter.

TuneIn Radio: Music & Sports from TuneIn displayed a varied trend in weekly downloads, starting with 428 in late March and peaking at 1K in early April. Revenue remained stable, with minor fluctuations, reaching $182 in the final week of June. Active users showed a slight increase, ranging from 908 to 1.9K over the quarter.

Spotify - Music and Podcasts from Spotify also showed mixed results. Weekly downloads started at 7.5K in late March, peaking at 9.6K in early April before settling around 6.3K by the end of June. Revenue displayed a consistent trend, peaking at $185 in late June. Active users ranged from 613K to 702K throughout the quarter.

These insights are sourced from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower's website.