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In the second quarter of 2023, the top 5 News and Magazines applications in Brazil exhibited varied performance across key metrics such as weekly downloads, revenue, and active users. Here’s a detailed look at how each app fared:
Notícias Locais showed a significant increase in weekly downloads, peaking at 132K in the week of May 22. The app's weekly revenue began to pick up from May 22, reaching a high of approximately $52 in the week of June 5. Weekly active users rose steadily, peaking at 222K in the week of May 29 before experiencing a gradual decline to 151K by the end of June.
Opera News: breaking & local maintained a consistent download rate, with numbers hovering around 50K to 77K throughout the quarter. The app's weekly active users remained relatively stable, fluctuating between 377K and 447K, with a slight dip towards the end of June.
Local News - Latest & Smart experienced fluctuations in weekly downloads, with a notable peak of 65K in the week of May 1, followed by a significant drop to 5.5K in the week of June 5. The app's active users saw a general upward trend, reaching a high of 376K in the final week of June.
G1 Portal de Notícias da Globo observed a steady increase in weekly downloads, peaking at 55K in the week of June 5. The app's active users remained high, averaging around 750K, with a peak of 818K in the first week of April.
Breaking News: Local & Alerts saw relatively lower download numbers, with a peak of 9.7K in the week of June 12. The app's weekly active users showed a downward trend, declining from 280K in late March to 192K by the end of June.
These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower’s website.