In the second quarter of 2023, the performance of the top 5 personal finance budgeting and planning apps in Colombia showed varied trends across downloads, revenue, and active users. Here's a detailed look at how each app fared.

Money manager & expenses experienced fluctuations in weekly downloads, peaking at 2.8K in the first week of May and then dropping to around 1.7K by mid-June, before slightly recovering to 2.1K at the end of June. Weekly revenue saw a steady increase, reaching $50 in the last week of May. The app maintained a solid base of weekly active users, fluctuating between 24.5K and 26.7K throughout the quarter.

Splitwise showed growth in weekly revenue, peaking at $75 in early May. Weekly downloads varied, with a notable spike to 3.1K at the end of May. Active users increased from 6.3K at the end of March to 8.4K by the end of June, indicating a steady rise in user engagement.

Money Manager Expense & Budget displayed consistent weekly revenue, with notable highs of $112 in mid-June. Weekly downloads peaked at 1.4K in early May, followed by a gradual decline to around 1K by the end of June. The app’s active users remained relatively stable, ranging from 6K to 6.7K during the quarter.

Finance: Expense control saw its weekly downloads peak at 1.6K at the end of May. Active users increased from 2.5K at the end of March to 3.8K by the end of May, before stabilizing around 3.3K in June.

Wioba experienced a peak in weekly downloads of 2.1K in early April, followed by a decline and stabilization around 1K in June. Active user data for this app was not provided.

This data, sourced from Sensor Tower, provides a snapshot of the trends in the personal finance app market in Colombia for Q2 2023. For more detailed insights, visit Sensor Tower.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: July 2023

Downloads

Revenue

Quarter Summary