Top 5 Shopping Apps in Russia Q2 2023: Performance Insights

In the second quarter of 2023, the top 5 shopping apps in Russia showcased varied performance trends. Here’s a detailed look at their weekly downloads, revenue, and active user metrics across a unified platform, based on data from Sensor Tower.

WILDBERRIES saw a significant fluctuation in weekly downloads, starting at approximately 667K at the end of March and dipping to around 378K by late April. However, the app rebounded in June, reaching a peak of about 635K weekly downloads. The app also maintained a solid base of weekly active users, growing from 40.5M in late March to 44.8M by the end of June.

Озон: онлайн интернет-магазин experienced a consistent pattern in weekly downloads, fluctuating between 296K and 463K throughout the quarter. The app’s weekly active users remained relatively stable, starting at 28.7M in late March and ending at 29M in late June, with minor fluctuations in between.

Пятёрочка — карта скидок had a more varied download performance, with numbers declining from 388K in late March to 247K by the end of June. Despite this, the app’s weekly active users showed a positive trend, increasing from 5.7M at the start of the quarter to 6.2M by the end of June.

AliExpress: Интернет-магазин saw a steady decline in weekly downloads, dropping from 196K in late March to 134K by the end of June. The app’s weekly active users also showed a downward trend, starting at 18.3M in late March and decreasing to 14.7M by the end of June.

kari: обувь и аксессуары displayed an upward trend in weekly downloads, rising from 48K in late March to a peak of 213K in early June, before stabilizing around 167K by the end of June. The app’s weekly active users also increased significantly, from 173K at the start of the quarter to 435K by the end of June.

For more detailed insights and analytics on app performance, visit Sensor Tower.