Top 5 Social Networking Apps in New Zealand: Q2 2023 Performance

The second quarter of 2023 saw intriguing trends in the performance of the top social networking apps in New Zealand, with data sourced from Sensor Tower. Here's a closer look at how WhatsApp Messenger, Facebook, Messenger, Discord - Talk, Play, Hang Out, and Telegram Messenger performed.

WhatsApp Messenger experienced a consistent download trend, peaking around 11.2K downloads in early May and then stabilizing around 9.6K towards the end of June. The app's weekly active users hovered between 1.5M and 1.6M throughout the quarter, showing a steady user engagement. Revenue was minimal, with a notable spike of $9 in late March and a small increment of $2 in late April.

Facebook maintained a strong presence with weekly downloads averaging around 11K, peaking at 12K at the end of March. The app's weekly revenue saw an upward trend, reaching approximately $7.1K by the end of June. Active users remained stable, fluctuating around 3.3M to 3.4M throughout the quarter.

Messenger showed a slight decline in weekly downloads, from 11.3K at the beginning of the quarter to around 9.6K by the end. The app's revenue varied, peaking at $431 in mid-May and ending at $288 in late June. Active users ranged from 3.6M to 3.8M, with minor fluctuations throughout the quarter.

Discord - Talk, Play, Hang Out had relatively stable downloads, averaging around 4.5K weekly, with a peak of 5.4K in mid-April. The app's revenue peaked at $7.5K in early April and remained around $7K towards the quarter's end. Active user numbers were steady, with fluctuations between 420K and 460K.

Telegram Messenger saw a consistent download rate, averaging around 3.7K weekly, with a peak of 4K in early May. Revenue ranged from $351 to $562, showing some variability. Active users hovered around 90K, with a slight decrease towards the end of June.

For more detailed insights and data, visit Sensor Tower.