Top 5 Theme Parks Apps Performance in Europe: Q2 2023

During the second quarter of 2023, the top theme park apps in Europe demonstrated varied performance in terms of downloads, revenue, and active users. Here’s a closer look at the trends for the top 5 apps: Disneyland® Paris, Europa-Park & Rulantica, LEGOLAND® Windsor Resort, Alton Towers Resort — Official, and Port Aventura.

Disneyland® Paris experienced a steady increase in weekly revenue, peaking at approximately $599 in mid-May. Weekly downloads showed a consistent trend, reaching around 72K in mid-April, while weekly active users saw a slight decline from about 151K in mid-May to 141K by the end of June.

Europa-Park & Rulantica had minimal revenue fluctuations, maintaining a consistent figure around $2-$3 per week. Weekly downloads showed an upward trend, peaking at approximately 34K in mid-May. Weekly active users also increased, reaching about 37K in mid-May and maintaining around 34K by the end of June.

LEGOLAND® Windsor Resort saw no revenue during this period. Weekly downloads had a notable rise, peaking at around 18K at the end of June. Active users showed a gradual increase, reaching about 24K by the end of June.

Alton Towers Resort — Official also reported no revenue. Weekly downloads exhibited a growth trend, peaking at approximately 23K in the last week of June. Active users increased from around 15K in late March to about 28K by the end of June.

Port Aventura reported no revenue as well. Weekly downloads showed a significant rise, reaching around 18K by the end of June. Active users increased from about 14K in late March to approximately 34K by the end of June.

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