2026 State of Mobile is Live!

Happy Color®: Coloring Book by X-FLOW saw a fluctuation in its key metrics throughout Q3 2023. Downloads peaked at around 60K in mid-July but gradually decreased to approximately 51K by the end of September. Revenue experienced a steady but varied pattern, peaking at around $2.9K in late September. Weekly active users showed a declining trend from about 928K in late June to approximately 730K by the end of the quarter.
Tap Color Pro: Color By Number from Tap Color Studio demonstrated consistent performance. Downloads grew steadily, reaching around 39K in early September. Revenue remained stable, with a peak of approximately $10.6K in early July. Weekly active users increased from around 148K in late June to about 165K by mid-September, indicating a healthy user engagement.
Phone Case DIY by CrazyLabs LTD faced a decline in downloads and active users. Downloads dropped from around 48K in late June to approximately 19K by mid-September, but saw a slight recovery to about 27K by the end of the month. Weekly active users also decreased from around 140K in late June to approximately 96K by the end of September.
Zen Color - Color By Number by Oakever Games witnessed a stable performance. Downloads remained consistent, ranging between 22K and 34K throughout the quarter. Revenue showed slight fluctuations, peaking at approximately $2.8K in early July. Weekly active users hovered around 130K, demonstrating steady user engagement.
Pixel Art - Color by Number from Easybrain experienced a varied trend in its metrics. Downloads ranged from around 14K to 44K, with a peak in early July. Revenue remained relatively stable, with minor fluctuations around $2.6K to $3.1K. Weekly active users showed an increase from approximately 424K in late June to around 377K by the end of September.
These insights are based on data from Sensor Tower. For more detailed information and further insights, visit Sensor Tower's website.