In the third quarter of 2023, the top wellness apps on iOS in the United States demonstrated intriguing performance trends in terms of downloads, revenue, and weekly active users. Here’s a closer look at how each app fared:

Me+ Daily Routine Planner saw a notable rise in both downloads and revenue. Downloads peaked at approximately 173K in the week of September 4, while revenue reached its highest at around $200K in the same week. Weekly active users also showed a significant increase, peaking at about 651K.

BetterSleep: Relax and Sleep maintained a steady performance. The app's revenue consistently hovered around $150K to $190K, with the highest revenue recorded at nearly $192K during the week of September 4. Downloads saw a peak of around 100K in mid-July, while weekly active users peaked at approximately 471K in late August.

ShutEye®: Sleep Tracker, Sound experienced fluctuations throughout the quarter. Revenue peaked at around $243K in the week of July 24, while downloads saw a high of approximately 97K in early July. Weekly active users saw a downward trend, peaking at around 149K in mid-July and ending the quarter at approximately 87K.

Breeze: Mental Health demonstrated a steady increase in revenue, peaking at about $246K in the week of August 7. Downloads reached their highest number at around 70K in late July, while weekly active users peaked at approximately 213K in early August.

Paired: Couples & Relationship displayed significant growth in revenue, with the highest recorded at around $265K in early August. Downloads peaked at approximately 62K in mid-July, while weekly active users remained relatively stable, peaking at around 489K in mid-July.

These insights are based on data from Sensor Tower. For more comprehensive analytics and trends, visit Sensor Tower's platform.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: October 2023

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Quarter Summary