Top 5 Beauty Retail Apps in the UK: Q3 2023 Performance

In Q3 2023, the beauty retail app market in the United Kingdom showcased notable trends across downloads and active user metrics. Here’s a detailed look at the performance of the top 5 apps: Superdrug - Beauty and Health, LOOKFANTASTIC: Beauty & Makeup, Feelunique: Limitless Beauty, CHARLOTTE TILBURY, and Cult Beauty: Beauty & Makeup.

Superdrug - Beauty and Health saw a consistent increase in downloads, starting at approximately 20.5K in late June and peaking at around 29.6K by the end of September. Weekly active users followed a similar trend, rising from 57.5K to 73.3K over the same period.

LOOKFANTASTIC: Beauty & Makeup experienced varied download patterns, beginning at 16.6K in late June and reaching a high of 25.2K by the end of September. Active users fluctuated throughout the quarter, ultimately increasing from 102K to 117K.

Feelunique: Limitless Beauty demonstrated notable growth in downloads, starting at 14.7K in late June and climbing to 26.6K by the quarter’s end. Active users also increased, rising from 77.6K to 106K during the same period.

CHARLOTTE TILBURY exhibited a significant spike in downloads, with a peak of 49.4K in late June, followed by a decline and subsequent recovery to 22.3K in mid-September. Active users mirrored this trend, decreasing from 47.7K to 25.2K before rising again to 42.8K by the end of the quarter.

Cult Beauty: Beauty & Makeup had a steady download rate, starting at 6.1K and ending at 7.6K. Active users saw a gradual increase from 23.9K to 31.2K over the quarter.

These insights are derived from data provided by Sensor Tower, where more detailed analytics can be found.