Top 5 Beauty Retail Apps in Mexico Q3 2023 Performance

During the third quarter of 2023, the top 5 beauty retail apps in Mexico showcased varied performance metrics across downloads and active users. Here’s a closer look at how these apps fared on a unified platform.

SEPHORA saw a notable fluctuation in weekly downloads. The app started the quarter with around 6.3K downloads, peaking at 8.9K in the week of August 7, before stabilizing to approximately 6.3K by the end of September. Active users for SEPHORA showed a positive trend, growing from 49.0K in late June to around 57.7K by the end of the quarter.

IPSY: Personalized Beauty experienced a steady increase in weekly downloads, starting at 665 and reaching up to 1.4K by late August. Weekly active users also demonstrated growth, beginning at 4.7K in late June and climbing to around 7.0K by the end of September.

Nykaa – Makeup/Beauty Shopping had modest download numbers, starting with just 30 in late June and gradually increasing to 111 by the end of September. Active user numbers followed a similar upward trajectory, beginning at 157 and growing to 446 over the same period.

Lush Fresh Handmade Cosmetics saw a varied performance in downloads, with numbers fluctuating between 29 in early August and peaking at 146 by the end of September. Active users for Lush Fresh Handmade Cosmetics increased from 12 in early August to 108 by the end of the quarter.

Perfumerías DRUNI had relatively low download numbers, starting at 3 in late June and maintaining a similar pattern throughout the quarter. Active users showed some fluctuation, peaking at 47 in late August before dropping to 10 by mid-September.

The data for this analysis comes from Sensor Tower. For more in-depth insights, visit Sensor Tower’s platform.