The third quarter of 2023 saw significant movements among the top 5 consumer finance apps in Argentina, with varying trends in downloads and active user engagement. Here’s a closer look at their performance:

Santander Argentina experienced fluctuating weekly downloads, starting at around 63K in late June and dipping to approximately 36.8K in late August, before rebounding to 61.4K by the end of September. Active users for the app remained robust, beginning the quarter at 1.03M and ending at 1.05M, indicating steady user engagement.

Galicia - El banco en tu celu saw a gradual increase in weekly downloads, from 30.2K in late June to a peak of 47.6K by the end of September. Active users fluctuated throughout the quarter, peaking at 827K at the end of July and settling at around 787K by the end of September.

Openbank Argentina showed a consistent rise in weekly downloads, starting at 24.9K and reaching as high as 62.3K in late September. The app’s active users mirrored this growth, increasing from 119K in late June to approximately 194K by the end of September.

Macro displayed a moderate increase in weekly downloads, starting at 23.7K and peaking at 42K by the end of September. The app maintained a robust active user base, with numbers starting at 583K and rising to about 629K by the end of the quarter.

BBVA Argentina had a steady performance in terms of weekly downloads, beginning at 24.5K and reaching 30.4K by the end of September. The app’s active users showed strong engagement, starting at 1.06M and ending at approximately 1.08M.

All data comes from Sensor Tower, where more detailed insights can be found.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: October 2023

Downloads

Quarter Summary