In the third quarter of 2023, the dating app landscape in Ukraine saw notable trends across downloads, revenue, and weekly active users. This analysis, based on Sensor Tower data, offers insights into the performance of the top 5 dating apps on a unified platform.
Tinder Dating App: Chat & Date experienced fluctuating revenue, peaking at around $56K in the week of August 7 and ending the quarter at approximately $46K. Downloads hovered around 9K to 10K per week, with a slight decline towards the end of the quarter. Weekly active users saw a downward trend, starting from 158K at the beginning of Q3 and dropping to 121K by the end.
Badoo: Dating. Chat. Friends showed a consistent revenue increase, reaching nearly $50K by mid-September. Downloads remained stable, averaging around 11K to 12K weekly. The app's weekly active users exhibited fluctuations, peaking at 291K in mid-July and concluding the quarter at 262K.
PURE: Anonymous Dating App saw its revenue rise to approximately $17K by late July, stabilizing around $15K towards the end of September. Downloads had a notable spike in the week of July 24, with over 4K installs, but generally averaged around 2.5K. Weekly active users remained relatively stable, fluctuating between 11K and 13K.
Kismia - Meet Singles Nearby showed an upward trend in revenue, peaking at nearly $9.3K in mid-September. Downloads varied, with a significant increase to over 6K in late August. Active users started at 7.8K in late June and ended at 7.3K by the end of September, demonstrating slight fluctuations throughout the quarter.
Lastly, Mamba: Dating, Meet New People saw its revenue trend upwards, reaching over $4.1K in mid-September. Downloads remained consistent, averaging around 3.5K weekly. Weekly active users showed a slight decline, starting from 73.6K in late June and ending the quarter at 65.2K.
These insights, derived from Sensor Tower data, reflect the dynamic nature of the dating app market in Ukraine. For more detailed analysis and additional insights, visit Sensor Tower.