Top 5 Insurance Apps in Australia Q3 2023 Performance Overview

In the third quarter of 2023, Australia's top five insurance applications exhibited varied performance metrics on a unified platform, comprising both iOS and Android data. Here is an overview of the key trends observed for each app:

My Medibank experienced a steady decline in weekly downloads, starting at 8.8K in late June and dropping to 4.9K by the end of September. Weekly active users also showed a downward trend, decreasing from 21.1K to 16.4K over the same period.

My NRMA saw fluctuating weekly downloads, with notable peaks around early July at 9.2K and mid-September at 6.6K. Weekly active users increased from 10.1K in late June to 15.3K in early July, maintaining a consistent upward trend, reaching 12.9K by mid-September.

The AAMI App showed a significant surge in weekly downloads in early September, peaking at 9.9K. Weekly active users remained relatively stable, starting at 53.1K in late June and maintaining around 57.6K by the end of September.

nib Health exhibited a slight decline in weekly downloads from 4.4K at the end of June to 3.4K by late September. Weekly active users remained consistent, hovering around 21.2K throughout the quarter.

HCF My Membership App had relatively stable weekly downloads, with minor fluctuations, peaking at 3.0K in late September. Weekly active users showed a gradual increase, starting at 9.1K in late June and reaching 9.5K by the end of September.

These insights are derived from Sensor Tower data. For more detailed analytics and trends, visit Sensor Tower.