Q4 2023 Performance of Top Beauty Retail Apps on Android in Australia

As the year 2023 wrapped up, the beauty retail landscape on Android devices in Australia saw varied performance across top applications. Sensor Tower provides a detailed look into the download and user activity trends for these leading apps during the fourth quarter.

SEPHORA - Beauty Shopping maintained a steady growth in downloads, starting the quarter with around 1.5K and peaking at nearly 2.2K before dipping to around 1.3K towards the end of December. The app's weekly active users mirrored this trend, beginning at approximately 6.1K and reaching a high of 7.5K, but experienced a drop-off, finishing the quarter with around 6.3K active users.

MECCA - Beauty Shopping showed a significant spike in downloads during the third week of November, reaching nearly 3K downloads. However, this peak was followed by a decline, settling at around 1.6K downloads by the close of Q4. Data on weekly active users for MECCA was not provided.

For Adore Beauty | Shop Beauty Now, downloads fluctuated across the quarter. The app commenced with over 1.5K downloads, dipped to under 600, and saw a moderate recovery to just over 600 by the end of December. Weekly active users data was not available for Adore Beauty.

Lush Fresh Handmade Cosmetics experienced a notable increase in downloads as Q4 progressed, beginning with a modest 114 downloads and surging to over 600 downloads in the final week of the year. Weekly active users for Lush also rose from 126 to 500 in the same period, indicating growing engagement with the app.

Lastly, LOOKFANTASTIC -Beauty Shopping had its ups and downs in terms of downloads, with a noteworthy peak of over 500 downloads in late November, followed by a decline to 255 by year's end. The app's weekly active users, however, showed a positive trend, starting at 459 and reaching a peak of 1.5K in mid-December before a slight decrease to 1.2K active users.

The data from Sensor Tower provides valuable insights into the Android beauty retail app market in Australia for Q4 2023, highlighting the dynamic nature of app downloads and user engagement. For more detailed analytics and trends, visit Sensor Tower.