Top 5 Consumer Finance Apps on Android in Kenya Q4 2023

In the fourth quarter of 2023, the top 5 consumer finance applications on the Android platform in Kenya displayed varied performance metrics in terms of weekly downloads, revenue, and active users. Here's a closer look at how each app fared:

YNAB from ynab.com saw its weekly revenue fluctuate, peaking at approximately $71 in the last week of December. Downloads were minimal throughout the quarter, with a notable increase to 52 in the final week. Active users experienced a significant rise from 19 to 44 in the last week of December.

Mobills: Budget Planner by Toro Investimentos maintained a steady revenue stream, averaging around $26 per week. Downloads surged in December, with a peak of 153 in the week of December 18. Active users also saw a boost, reaching 147 in the same week before dropping to 68 in the last week.

Splitwise, developed by Splitwise, experienced a gradual increase in weekly revenue, peaking at $35 in late October and $34 in the last week of December. Downloads fluctuated, with a significant spike to 165 in the final week. Active users peaked at 307 in the last week of December, showing an overall upward trend.

Wallet: Budget Expense Tracker from BudgetBakers showed consistent revenue, averaging around $25 per week. Downloads were steady, with a notable increase to 172 in the last week of December. Active users remained strong, peaking at 879 in late October and closing the quarter at 845.

Zaim from Kufu AI Studio maintained a consistent weekly revenue of around $20 throughout the quarter. However, there were no recorded downloads or active user data available for this period.

For more detailed insights and data on app performance, visit Sensor Tower.