Consumer Finance Apps in Latin America: Android Performance Q4 2023

In the fourth quarter of 2023, the Android platform saw varied performances among the top consumer finance applications in Latin America. Sensor Tower provides a detailed analysis of these trends, offering insights into downloads, revenue, and weekly active users.

Splitwise ended the quarter on a high note with a significant increase in downloads, reaching 23K in the last week of December, up from 10K at the beginning of the quarter. The app's revenue also saw a steady rise, peaking at $2.5K in the final week. Weekly active users fluctuated throughout the quarter, ending at approximately 48K.

The Wallet: Budget Expense Tracker experienced a peak in downloads to 6K in the last week of December, after a consistent performance throughout the quarter. Revenue for the app saw a notable increase in late November, reaching $2.6K, and ended the quarter at $2.35K. Weekly active users showed resilience, concluding at 38K.

YNAB maintained a more modest presence in terms of downloads, which peaked at 301 in early October and ended at 297 in December. Revenue remained stable, with a slight increase to $1.8K by the end of the quarter. Active users saw a small uptick, ending at 427.

The performance of Spendee - Budget and Expense T showed a decline in downloads, dropping to 35 by December's end. However, revenue remained relatively steady, with a slight drop to $1K in the final week. Weekly active users concluded at 2.8K, showing a gradual decrease over the quarter.

Lastly, Fast Budget - Expense Manager saw an increase in downloads to 4.3K in the last week of December. Revenue exhibited a stable pattern, closing the quarter at $1.1K. The app's weekly active users showed a positive trend, finishing at nearly 12K.

For more in-depth insights and data on app performance, Sensor Tower's comprehensive analysis provides a detailed view of market trends and user engagement.