In Q4 2023, the leading consumer finance apps on the Android platform in Mexico demonstrated diverse trends in downloads and weekly active users (WAU). Data from Sensor Tower provides a comprehensive view of their performance.

BBVA México saw a fluctuation in downloads, starting at 193K and peaking at approximately 286K in early November before tapering off to 144K by the end of December. The app maintained a relatively steady WAU, beginning the quarter with around 8.1M and experiencing minor ups and downs, ultimately closing at roughly 7.8M.

Mercado Pago: cuenta digital experienced a consistent download rate, with notable peaks in mid-November reaching around 137K. WAU followed an increasing trend, starting at 3.2M and peaking at 3.7M in mid-November before slightly decreasing to 3.2M by the end of the quarter.

Nubank: conta, cartão e mais showed a steady increase in downloads, beginning at 93K and peaking at 150K in early November. WAU displayed a gradual rise from 2.2M at the start of the quarter to a peak of 2.4M in late December.

Citibanamex Móvil exhibited consistent download numbers, hovering around 60K throughout the quarter. WAU witnessed a slight decline from 2.7M in late September to around 2.3M by the end of December.

Klar: Crédito, Cuenta y Ahorro had a stable download rate, starting at 55K and gradually decreasing to 41K by the end of December. The app's WAU showed a consistent pattern, beginning at 271K and ending the quarter at approximately 280K.

For more detailed insights and comprehensive data, visit Sensor Tower.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: January 2024

Android

Downloads

Quarter Summary