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AI Insights · Timothy · January 2024

Q4 2023 Snapshot: Top Cryptocurrency Apps in Brazil on Android

An overview of the top 5 cryptocurrency apps’ performance on the Android platform in Brazil during the fourth quarter of 2023, showcasing download and user engagement trends.

Q4 2023 Snapshot: Top Cryptocurrency Apps in Brazil on Android

In the fourth quarter of 2023, Brazil's cryptocurrency app landscape on Android saw varying levels of user engagement and download trends. Sensor Tower's data provides a detailed look into the performance of the top players in this market.

Binance: Buy Bitcoin & Crypto experienced a surge in downloads, peaking at 25K in late October before settling to over 20K by the year's end. The app's weekly active users showed a similar upward trend, starting at approximately 144K and reaching a high of nearly 193K in the final week of December.

Socios.com - Wallet & Tokens also saw its downloads ebb and flow, with numbers ranging from 16K to nearly 19K in early December before dropping to 10K by the quarter's close. Weekly active users for Socios.com peaked at around 56K in mid-December, yet ended the quarter with about 42K active users.

Coinbase: Buy Bitcoin & Ether downloads fluctuated throughout the quarter, with an impressive spike to nearly 5K in late October and another to over 7K in early December. The app's weekly active users grew steadily from 21K to over 35K in early December, before slightly declining to just above 30K by the quarter's end.

The Coinbase Wallet: NFTs & Crypto app witnessed a steady increase in downloads, culminating in over 12K in the last week of December. The app's weekly active users reflected this positive momentum, with a rise from approximately 8K at the quarter's start to over 27K active users in the final week.

Lastly, MB | Mercado Bitcoin: criptos saw its downloads remain relatively stable, with a peak of over 4K in mid-November and late December. Active users showed more volatility, with a significant increase to 98K in late October, a dip in mid-November, and a recovery to 98K again in early December, before closing the quarter with around 88K active users.

To explore more in-depth insights and data trends, visit Sensor Tower for comprehensive analytics on the app market.


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Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: January 2024