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The final quarter of 2023 saw significant activity in the dating app market on Android in Australia. Sensor Tower data reveals interesting trends in downloads, revenue, and active users for the top 5 dating apps: Tinder Dating App: Chat & Date, Bumble Dating App: Meet & Date, Hinge Dating App: Match & Date, Grindr - Gay Dating & Chat, and Once: Find your Perfect Match.
Tinder Dating App: Chat & Date maintained a strong presence with weekly revenue peaking at around $166K in mid-December. Downloads fluctuated but saw a notable increase, reaching approximately 4.1K in the last week of December. Weekly active users grew steadily from 389K at the start of the quarter to over 408K by the end.
Bumble Dating App: Meet & Date showed robust financial performance, with weekly revenue peaking at $92K in late December. Downloads also experienced growth, reaching nearly 5K in the final week of December. The app's weekly active users saw a slight increase, ending the quarter at around 215K.
Hinge Dating App: Match & Date demonstrated consistent revenue generation, peaking at around $67K in early December. Downloads were relatively stable, with a slight increase to 3.8K in the last week of December. Weekly active users remained strong, ending the quarter at about 156K.
Grindr - Gay Dating & Chat saw steady revenue, reaching a peak of $34K in early December. Downloads showed a moderate rise, peaking at around 1.2K in mid-December. The app's weekly active users remained fairly steady, closing the quarter at approximately 19.2K.
Once: Find your Perfect Match had a notable increase in both revenue and user engagement. Revenue peaked at around $26K in the last week of December, while downloads surged to approximately 2.5K in the same period. Weekly active users saw significant growth, reaching over 2K by the end of December.
These insights from Sensor Tower highlight the dynamic nature of the dating app market in Australia. For more detailed data and analysis, visit Sensor Tower.