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During the fourth quarter of 2023, the performance of the top 5 delivered meal kits and specialty foods apps on the Android platform in Norway displayed notable trends in downloads and user engagement. The data, sourced from Sensor Tower, offers insights into the app market dynamics in this category.
HelloFresh: Meal Kit Delivery experienced fluctuating download numbers. Starting at around 644 downloads in late September, the app saw a peak of 793 downloads in mid-October before a general decline to 235 downloads by mid-December. Weekly active users showed a similar pattern, peaking at approximately 8.6K in late October and dropping to 6.4K in mid-December, with a notable rise to 8.3K in the final week of December.
Vivino: Buy the Right Wine had a steady increase in revenue, reaching a high of $548 in the last week of December. Downloads also saw a significant rise towards the end of the quarter, culminating at 390 downloads in the same period. Weekly active users followed this upward trend, increasing from 1.5K in early October to over 2.3K by the end of December.
Godtlevert showed modest download numbers, starting at 44 downloads in late September and maintaining a relatively stable rate with a slight dip to 16 downloads in mid-December, followed by an increase to 30 downloads in the final week of December.
Adams Matkasse saw a varied download trend, beginning with 33 downloads in late September and experiencing ups and downs throughout the quarter. The app's downloads dropped to 4 by mid-December but recovered to 19 in the last week of December.
Green Chef: Healthy Recipes had minimal activity with only 3 downloads reported in the week of November 27, and no further downloads recorded in the first week of December.
These insights illustrate the diverse performance of meal kit and specialty food apps in Norway, reflecting user preferences and engagement levels over the quarter. For more detailed insights and data, visit Sensor Tower.