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The fourth quarter of 2023 has been an interesting period for Tower Defense games on the Android platform in Europe. Sensor Tower has compiled data showcasing the performance trends of the top five applications in this category. For comprehensive insights, Sensor Tower's platform is the go-to resource.
Plants vs. Zombies™, a classic title from ELECTRONIC ARTS, saw its revenue fluctuate, closing the quarter with a peak at approximately $1.4M USD. Downloads showed an upward trend, finishing strong with over 169K in the last week of December. Weekly active users peaked at 780K in late October but ended the quarter with a healthy 751K.
For Stick Hero: Tower Defense, published by ROCKET SUCCEED TOGETHER, revenue figures were modest, with the highest being $52 in early October. As the revenue dipped to zero in late October, the focus shifted to downloads and active users. Downloads saw a significant rise to 181K by the end of December, while weekly active users climbed to over 817K, indicating a strong user base.
Homa's Fight For America: Country War generated revenue with a high of $3.2K in mid-November. Downloads peaked at over 90K in early November, but the trend saw a decline towards the end of the quarter. Active users reached a high of 228K in mid-November but saw a slight drop to 207K by the quarter's end.
ELECTRONIC ARTS also offered Plants vs Zombies™ 2, which enjoyed a revenue high of approximately $14K USD in late November. Downloads showed variability with a high of over 103K in early October, while weekly active users remained robust, concluding the quarter with over 756K.
Finally, Kingdom Guard:Tower Defense TD by tap4fun, experienced its revenue peak at over $141K in late October. The game's downloads saw an increase to 62K in the final week of December, and active users showcased growth, finishing at nearly 148K.
Each game displayed unique trends in downloads, revenue, and user engagement throughout the quarter, reflecting the dynamic nature of the Tower Defense category on the Android platform in Europe.