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The fourth quarter of 2023 has shown interesting trends for the top virtual fitness programs in Spain on the Android platform. Let's delve into the performance of the leading applications: Wikiloc - Trails of the World, Strava: Run, Bike, Hike, Freeletics: Fitness Workouts, Fitbit, and Zepp(formerly Amazfit).
Wikiloc Outdoor's app saw varied performance across different metrics. Revenue peaked at approximately $36K in the week of October 23, while downloads hit their highest at around 14.6K in the week of October 9. Active users reached their maximum in the week of November 13 with about 41.6K users. However, both downloads and active users saw a decline towards the end of the quarter.
Strava Inc.'s app maintained consistent performance throughout Q4. Revenue fluctuated, peaking at nearly $19.3K in the week of December 18. Downloads showed a steady decline from a high of about 17.3K in early October to approximately 11K by mid-December. Active users peaked at around 218.3K in mid-November but dropped to about 181.2K by mid-December.
Freeletics experienced a mixed quarter. Revenue was highest at around $3K in the week of November 27. Downloads were relatively low, peaking at approximately 1.4K in mid-November. Active users saw a peak of about 20.5K in mid-November before declining to around 15K by the end of December.
Fitbit LLC's app showed a consistent trend in downloads, peaking at about 3K in the final week of December. Revenue saw a peak of approximately $2K in late December. Active users fluctuated but ended the quarter on a high note with about 116.8K users in the last week of December.
Huami Inc.'s app demonstrated significant performance with a peak download of approximately 16.8K in the last week of December. Revenue saw its highest at around $1.4K in the same week. Active users reached an impressive peak of about 450.5K in late October but saw a decrease to around 314.4K by the end of the quarter.
These insights, sourced from Sensor Tower, provide a comprehensive overview of the performance of the top virtual fitness apps on Android in Spain during Q4 2023. For more in-depth analysis and data, visit Sensor Tower.