Q4 2023 iOS Auto Apps Performance in the US: Sensor Tower Analysis

In the fourth quarter of 2023, the iOS auto application market in the United States witnessed varied performances across leading apps. Sensor Tower's data provides a clear view of how these applications fared in terms of user engagement and financial metrics.

CARFAX - Shop New & Used Cars saw a steady increase in revenue, ending the quarter with $120K, up from $108K at the quarter's start. Downloads peaked in early October at approximately 24K but slightly declined to around 23K by the year's end. Weekly active users showed a decreasing trend, dipping from 71K to 65K over the quarter.

My Car Pass: Digital Garage experienced fluctuations in revenue, with a notable drop to $10K in mid-December. Downloads saw a sharp decline after late October, from 13K to just a few hundred. The app's active users followed a similar downward trend, from 16K to under 7K.

For Car Play Sync & Connect, revenue exhibited growth, with an increase from $20K to over $26K by the end of December. Downloads remained relatively stable, averaging around 18K per week. Notably, weekly active users showed a steady rise, climbing from 83K to over 112K.

BimmerCode for BMW and MINI saw its revenue grow, finishing the quarter at $19K after starting at around $13K. Downloads remained low, with a slight surge to nearly 1K in the last week of December. The app's active users experienced a modest increase, ending the quarter at 1.9K from an initial 1.8K.

Lastly, Carly — OBD2 car scanner had its revenue peak at $14K in the final week of December, up from $9K in late September. The downloads showed a slight increase toward the end of the quarter, while active users saw a small uptick, reaching 359 from 284 at the quarter's commencement.

For more detailed insights and data, visit Sensor Tower. The performance of these auto apps provides an intriguing snapshot of the sector's dynamics, reflecting the ever-changing interests and usage patterns of iOS users in the United States.