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In the fourth quarter of 2023, the European convenience store applications on the iOS platform saw varying performance trends. Below is a summary of how the top five apps fared in terms of downloads and weekly active users, according to data provided by Sensor Tower.
Circle K, despite generating no revenue, maintained a strong presence with downloads peaking at 17K in late September and seeing a mid-quarter resurgence to 17K in late November. Weekly active users started strong at 84K but gradually declined to 62K by the end of December.
For 7-Eleven Danmark, downloads started at 1.6K and saw a significant jump to 2.7K in early November, followed by a gradual decrease to 570 by the Christmas week. Active user data for this app is not available.
7-Eleven Sverige downloads showed an inconsistent pattern, with a noticeable spike to 1.9K in late October, only to drop to 180 by the year's end. Similar to its Danish counterpart, active user statistics were not provided.
The Circle K App had a modest download count, starting at 333 and reaching a high of 1K in early October. The trend for this app showed a slight increase in late November to 697 before settling at 366 during the last week of December. Weekly active user data for this app is missing.
Lastly, 7-Eleven Norge showed steady download numbers, hovering around the 500 mark throughout the quarter, with a slight peak of 588 in late November. Weekly active users remained stable, with a minor fluctuation around the 4K mark.
For more detailed insights and analytics on app performance, readers can visit Sensor Tower. The provided data underscores the importance of maintaining user engagement and the dynamic nature of app downloads within the convenience store category on the iOS platform in Europe.