2026 State of Mobile is Live!

In the fourth quarter of 2023, the io games category saw varied performance among its top contenders on the iOS platform in Australia. The data, provided by Sensor Tower, offers a glimpse into the downloads, revenue, and weekly active users for these popular titles.
Voodoo's Paper.io 2 experienced a downward trend in downloads, starting at 17K in late September and dropping to 8.5K by the year's end. Weekly active users followed a similar pattern, decreasing from 43K to 30K in the same period. Despite a fall in revenue from $2.9K to $874, the game maintained a consistent user base throughout the quarter.
Snake.io - Fun Online Snake, from Kooapps, saw an initial decline in downloads from 4.6K to 2.6K, but rebounded sharply to 7.2K by Christmas. Revenue exhibited slight fluctuations, ending the quarter at $343, while active users increased from 17K to 23K, indicating a growing engagement towards December.
Lowtech Studios LLC's slither.io downloads dipped from 5.5K to 2.2K in early December, but surged back to 5.5K in the final week. Revenue saw a threefold increase from $18 to $93, and weekly active users grew from 34K to 30K, showing a resurgence in interest in the game.
Another title from Voodoo, Hole.io, showed a steady decrease in downloads from 7.4K to 3.1K, but then more than rebounded to 5.1K. The game's revenue saw a peak of $682 in late November, before settling at $392. Active users experienced a decline from 29K to 18K but remained stable towards the quarter's end.
The newcomer Snake Clash! by Supercent, Inc. showed promising growth in downloads from 1.7K to 5.3K, despite having no revenue until the final weeks where it recorded $109. Weekly active users saw a steady rise from 2.7K to 9.4K, indicating a strong finish for the game's first quarter in the market.
For more insights on the performance of mobile apps and games, Sensor Tower provides detailed analysis and data to help understand market trends and user behavior.