Merge Game Trends on iOS in the UK: Q4 2023

Merge the Jelly

Merge the Jelly saw downloads peak at 19K in early October before a dip to 4K by the end of that month. The game experienced a resurgence in late December with downloads jumping to 19K. Weekly active users followed a similar pattern, starting at 4K and soaring to 41K in the last week of December. Revenues started being recorded in late October, peaking at 737 USD in late November.

Travel Town - Merge Adventure

Travel Town - Merge Adventure demonstrated consistent revenue growth throughout the quarter, starting at 39K USD and reaching a high of 91K USD in the final week of December. Downloads saw an upward trend, from 3K in the last week of September to over 15K by the year's end. The weekly active user base also increased, from 17K to 35K in the same period.

Merge Topia-Colouring Squares

For Merge Topia-Colouring Squares, no downloads were recorded until the first week of November, but numbers soared to 26K by Christmas. The game's revenue spiked dramatically in December, starting at 1817 USD in the first week and escalating to over 12K USD by the month's end. Weekly active users mirrored this explosive growth, rising from just 305 in early October to 38K by the quarter's close.

Seaside Escape: Merge & Story

Seaside Escape: Merge & Story showed steady revenue increases from 19K USD to 42K USD by the end of December. Downloads climbed from 1K to over 10K from September to December, with a slight drop to 8K during the holiday week. Active users grew from 15K to 39K, indicating a solid retention rate.

Merge Dragons!

Gram Games' Merge Dragons! maintained strong revenue throughout the quarter, with an initial 49K USD that rose to 61K USD in the last week of December. Downloads remained consistent, ranging between 2K and 4K. The weekly active user count showed gradual growth, from 36K to over 43K by the year's end.

For more in-depth insights, visit Sensor Tower, where the data for these trends was sourced.