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As the final quarter of 2023 came to a close, the performance of merge games on the iOS platform in the United States presented a varied landscape of user engagement and financial success.
Travel Town - Merge Adventure from Magmatic Games Ltd saw a notable increase in both revenue and weekly active users, with revenue peaking at $825K in the last week of December and weekly active users reaching nearly 250K. Downloads also surged, culminating in over 105K downloads in the last week of December.
In contrast, Merge the Jelly by Rollic Games, despite having no reported revenue until the last week of October, experienced a significant rise in downloads, hitting a high of over 81K in early October. Weekly active users reflected this trend, peaking at over 141K by the year's end.
Merge Dragons! by Gram Games demonstrated a strong revenue performance with a steady increase throughout the quarter, reaching nearly $779K by December's end. The game maintained a consistent base of weekly active users, concluding the quarter with over 306K users.
Microfun Limited's Seaside Escape: Merge & Story showed a steady revenue growth, ending the quarter with over $162K in the last week of December. The game also saw a significant rise in weekly active users, from around 76K at the start of the quarter to over 173K by the quarter's end. Downloads followed a similar upward trajectory, with nearly 40K in the final week of December.
Lastly, Merge Gardens by Futureplay displayed a consistent revenue stream, hovering around $200K towards the end of the quarter. Weekly active users saw a slight increase, reaching over 66K in the last week of December, while downloads showed a modest rise, with close to 24K downloads in the same period.
For more in-depth insights and detailed analytics on the performance of merge games and other app categories, Sensor Tower offers comprehensive data and analysis.