2026 State of Mobile is Live!

In the fourth quarter of 2023, Netflix's gaming portfolio on iOS in the United Kingdom showcased a diverse range of performance metrics across its top five games. Let's delve into the specifics for each title.
Football Manager 2024 Mobile saw a strong initial release with downloads peaking at around 105K in the first week of November, gradually tapering off to approximately 32K by the end of December. Revenue for this game started at $2.9K, briefly dipping mid-November, but ultimately rising to $3.4K in early December. Weekly active users (WAU) showed a steady climb, starting at 71K and reaching 121K by the end of the quarter.
GTA: San Andreas – NETFLIX had a significant launch in mid-December, with downloads initially at 162K, decreasing to 60K by the last week of December. Revenue mirrored this trend, beginning at $209 and closing at $245. WAU started strong at 157K, peaking at 223K, and then settling at 170K.
GTA: Vice City – NETFLIX also launched in mid-December, with an initial download count of 65K, which decreased to 25K by the final week. Revenue was modest, starting at $140 and dropping to zero by the end of the quarter. WAU followed a similar pattern, starting at 63K, peaking at 77K, and ending at 68K.
Storyteller experienced a varied download trend, starting at 8K in late September and peaking at 23K by the end of November. WAU exhibited a consistent upward trajectory, beginning at 7K and reaching 45K by late November, before stabilizing at around 37K by the end of December.
Lastly, Bloons TD 6 NETFLIX showed steady download figures, starting at 5.4K in late September and climbing to 6.8K by the end of December. Revenue remained low but consistent, peaking at $49 in late November and early December. WAU displayed a gradual increase from 23K in late September to nearly 30K by the end of December.
These insights highlight the varied performance of Netflix's top games on iOS in the UK during Q4 2023. For more detailed data and further analysis, visit Sensor Tower.