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AI Insights · Timothy · January 2024
Q4 2023 Performance of Top Personal Finance Apps on iOS in the UK
A look at the fourth quarter performance of leading personal finance apps on the iOS platform in the UK, showcasing trends in downloads, revenue, and user activity. Data provided by Sensor Tower offers an insight into the apps' market presence.
As the year 2023 wrapped up, the personal finance app market on iOS in the United Kingdom witnessed varying degrees of user engagement and financial performance. Sensor Tower's data provides us with a glimpse into how the top five budgeting and planning applications fared during the fourth quarter.
Splitwise, a long-standing app for managing shared expenses, saw its revenue peak at approximately $3K in the final week of December, following a general upward trend from around $1.5K at the start of the quarter. Downloads showed a decline from nearly 17K to approximately 7K over the same period, while weekly active users fluctuated, ending the quarter with roughly 23K active users.
Emma - Budget Planner Tracker demonstrated strong revenue numbers, starting at around $33K and reaching up to about $18K by year-end. Its downloads also fluctuated, with an initial count of approximately 6K that rose to around 8K by the close of Q4. Emma maintained a significant user base, with weekly active users starting at 84K and surging to about 92K in the last week of December.
RoosterMoney: Kids Chores App maintained a modest revenue stream, with figures hovering in the low twenties in terms of USD throughout the quarter. Downloads experienced a rise from around 3.5K to over 6K, with weekly active users seeing a slight increase from 39K to about 34K.
Budget Planner l Snoop Finance experienced a revenue rollercoaster, peaking at nearly $6K in early October and settling around $2K by the quarter's end. The app's downloads saw highs and lows, notably spiking to over 15K in the final week of December. Weekly active users presented a growing trend, starting at approximately 36K and ending with a significant jump to around 56K.
HyperJar did not generate revenue during Q4, focusing instead on its user base. The app saw its downloads start at close to 2K and conclude the quarter with around 3K. Since revenue data was not applicable, the focus remained on its consistent growth in downloads and the active user numbers were not provided.
For more detailed insights and data on these apps and others in the personal finance category, Sensor Tower's platform offers comprehensive analytics and market intelligence.
