Q4 2023 Performance of Top iOS Virtual Fitness Apps in Europe

As the year 2023 drew to a close, the virtual fitness app industry on iOS witnessed varied performances across Europe. The data from Sensor Tower provides us with an intriguing snapshot of the top contenders in this digital arena.

Strava: Run, Bike, Hike experienced a downward trend in revenue throughout the fourth quarter, starting at around $608K in the last week of September and dipping to approximately $476K by the end of October. However, a year-end surge saw revenues climb to over $621K. Downloads for Strava also saw a decline from around 75K in late September to 49K by late October, before a significant spike to over 71K in the final week of December. Weekly active users followed a similar trajectory, decreasing from 1.8M to 1.5M, and then rebounding to 1.75M in the festive week.

Zwift: Ride and Run displayed a more stable revenue pattern, hovering around $226K to $228K at the quarter's start and peaking at nearly $285K towards the end of November. The app's downloads saw an overall increase, starting at 3.5K and reaching over 8K by Christmas. The weekly active users showed consistent growth as well, rising from 25K to over 36K in the same period.

Fitbit: Health & Fitness revenues fluctuated, with an initial figure of $234K dropping to around $189K in early October, then climbing to exceed $276K by year-end. Download numbers for Fitbit also spiked dramatically from 15K to 68K in the final week of December. The app's active user base remained relatively stable, with a slight increase from 388K to 379K weekly users over the quarter.

Enerjoy Pte. Ltd.'s JustFit: Lazy Workout & Fit saw revenues ranging from approximately $80K to $91K in early November before jumping to nearly $118K by the end of December. Downloads for JustFit peaked at 92K in early December and ended the year with 68K, while active users saw an uptrend from 109K to 176K in the same timeframe.

komoot - hike, bike & run, despite a revenue drop from $179K to around $40K by late November, managed to bounce back to nearly $119K by Christmas. The app's downloads decreased from 59K to 14K in early December but saw a year-end increase to 32K. Weekly active users declined from 1.15M to 600K in late November, yet they experienced a remarkable recovery, reaching over 926K by the year's end.

The data from Sensor Tower presents a dynamic landscape for virtual fitness apps on the iOS platform in Europe during the last quarter of 2023. Each app exhibited unique trends in revenue, downloads, and user engagement, reflecting the ever-changing preferences of the fitness-minded populace. For a deeper dive into these insights, Sensor Tower's platform offers an extensive array of analytics.