Top 5 Apparel Apps in Finland Q4 2023: Performance Overview

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In the fourth quarter of 2023, Finland saw notable performances from its top 5 apparel apps. Here's a closer look at the trends in downloads, active users, and revenue for these leading apps, based on data from Sensor Tower.

Vinted: Sell vintage clothes

Throughout Q4 2023, Vinted experienced fluctuating download numbers, peaking at around 15K in mid-November and then decreasing towards the end of December, ending the quarter with approximately 4.4K downloads. Weekly active users for the app showed a steady increase, starting from 1.3K in early November and reaching a peak of 23.2K in mid-December before slightly declining to 20.2K by the end of the quarter.

SHEIN - Shopping Online

SHEIN maintained a consistent download trend, with figures hovering between 2.6K and 4.8K throughout the quarter. The highest number of downloads was recorded in early November. Active users displayed a more stable pattern, ranging from 74K to 82K, with a peak in early November. The app ended the quarter with around 74K active users.

Zalando – Online fashion

Zalando saw a steady increase in downloads, peaking at about 4.4K in mid-November. However, the numbers dropped to approximately 3.2K by the end of December. The app's weekly active users showed a significant rise, starting from 83K in late September and reaching up to 115K in mid-November, before settling at around 79K by the end of the year.

H&M - we love fashion

H&M's download trends were relatively stable, with a peak of around 2.7K in mid-December. The app's weekly active users ranged from 66K to 74K, peaking in late October. By the end of December, the number of active users was approximately 68K.

ABOUT YOU Online Fashion Shop

ABOUT YOU saw an interesting pattern in downloads, with a notable spike to approximately 2.6K in mid-November, while other weeks remained below 1K. Active users for this app started at around 21K in late September and saw a peak of 23K in mid-November. By the end of December, the active users were recorded at approximately 18K.

The data from Sensor Tower provides insightful trends and patterns for these leading apparel apps in Finland. For more detailed insights, you can visit Sensor Tower.