Top 5 Apparel Apps in Russia Q4 2023: Unified Platform Performance

In Q4 2023, the top 5 apparel apps on a unified platform in Russia showed varied performance trends in downloads and weekly active users. Here’s a closer look at each app's performance during this period:

SHEIN - Shopping Online saw its downloads fluctuate, starting at around 16K in late September and experiencing a notable spike to 54K in the week of November 20. The app's weekly active users initially hovered around 161K but saw a general decline, ending the quarter at approximately 101K.

Acloset - AI Fashion Assistant had a significant peak in downloads, reaching 21.7K in the week of November 6. Weekly active users showed a similar trend, peaking at around 25.8K in early November before settling at about 16.8K by the end of December.

ZARA maintained a relatively stable download rate, averaging around 3K downloads per week. The app's weekly active users saw fluctuations, starting at 15K and ending the quarter at approximately 10.2K.

Trendyol: Fashion & Trends experienced consistent weekly downloads, averaging around 3K. The app's weekly active users remained robust, averaging around 180K throughout the quarter, with a slight dip towards the end.

MANGO - Online fashion showed a steady download rate, averaging around 2K per week. Weekly active users for the app started at about 20.6K and saw a slight decrease, ending the quarter at approximately 16.8K.

These insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower's platform.