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Throughout Q4 2023, the top communication apps in Nigeria experienced diverse trends in downloads, revenue, and active users. Below is a detailed look at the performance of these apps:
LINE: Calls & Messages from LINE (LY Corporation) exhibited a fluctuating revenue pattern, peaking at approximately $3.6K in early October and gradually decreasing to around $119 by the end of December. Weekly downloads showed a consistent upward trend, reaching 7.2K in the week of December 18. The app maintained high user engagement, with weekly active users increasing from 682.6K to 729.1K over the quarter.
SMS-Activate receive sms by Dimar LLC saw a peak in weekly revenue of about $2.2K in late October. Downloads varied significantly, with a high of 5.5K in mid-October and a low of 3.2K in early October. Active users grew from 12K to 17.4K throughout the quarter, indicating increasing user engagement.
Telegram by Telegram FZ-LLC experienced a steady revenue stream, peaking at $6.8K in the final week of December. The app saw significant weekly downloads, reaching up to 214.1K in mid-December. Active users remained robust, fluctuating around 5.7M to 6M throughout the quarter.
Vyke: Second Phone/2nd Line from Vyke Telecoms Ltd had a relatively stable revenue, peaking at $2K in early November. Downloads saw a notable spike to 4.3K in late November. The app's active users increased significantly from 14.8K to 21.5K in the same period, reflecting growing usage.
Numero eSIM: Virtual Number by Smarteletec S.L. displayed consistent revenue trends, with a peak of approximately $1.3K in late November. Downloads fluctuated, reaching a high of 6.5K in the last week of December. Active users showed a steady upward trend, ending the quarter at 27.5K.
For more detailed insights and data on the performance of these apps, visit Sensor Tower.