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The fourth quarter of 2023 saw notable activity in the communication app landscape in Turkey, with WhatsApp Messenger, Telegram, Snapchat, Getcontact, and Messenger each showing distinct trends in downloads, revenue, and active user engagement.
WhatsApp Messenger maintained a strong presence with weekly downloads fluctuating between 187K and 394K. The app saw a peak in weekly active users at around 51M throughout the quarter, demonstrating steady engagement.
Telegram experienced a varied trend in weekly downloads, reaching a high of 392K in early October and dipping to 165K by the end of December. Weekly revenue showed minor fluctuations, peaking at approximately $19K in late December. Active users remained relatively stable, averaging around 8.7M.
Snapchat saw consistent weekly downloads ranging from 153K to 178K. Revenue trends were upward, ending the quarter at around $14.8K. The app's active user base grew from 16.9M to over 18.1M, indicating increasing user engagement.
Getcontact had a notable peak in weekly revenue of approximately $41K in late December. Downloads varied, starting the quarter at 258K and ending at 137K. Active users showed a positive trend, climbing from 934K to 943K.
Messenger experienced a stable download pattern, with weekly figures hovering around 68K to 90K. Revenue remained modest, peaking at $201 in mid-November. The app's active user base stayed robust, averaging around 21M throughout the quarter.
These insights are based on data from Sensor Tower. For more detailed analytics and trends, you can explore further on Sensor Tower's platform.