Q4 2023 Performance of Top Dating Apps in the UK on Unified Platforms

As 2023 wrapped up, the dating app scene in the United Kingdom saw varying levels of activity across the top players on unified platforms, according to data from Sensor Tower. Here's a dive into the numbers for the fourth quarter.

Hinge Dating App: Match & Date showed a consistent revenue trend, hovering around the $330K mark with a peak at the end of December reaching approximately $367K. Downloads for the app remained stable with a slight increase towards the end of the year, hitting around 32K. Weekly active users fluctuated, peaking at around 712K in early December before a slight dip to approximately 669K by year-end.

Tinder: Chat, Dating & Friends saw a more pronounced dip in revenue from the end of September's high of $863K to approximately $653K by Christmas week. The app's downloads remained fairly constant, with a slight uptick to around 33K in the final week of December. However, weekly active users experienced a downward trend, from 1.2M at the start of the quarter to just over 1M by the end.

Bumble: Dating & Friends App reported revenues ranging from $399K to $448K during the quarter. The app's downloads saw a gradual increase, culminating at around 30K in the last week of December. Active users showed a drop from 839K to approximately 715K in the same period.

Wizz App - chat now showed an interesting trend with revenues starting at about $47K and spiking to nearly $98K in the final week. Downloads spiked in the last week of December, reaching over 27K, while weekly active users surged to approximately 775K, up from around 686K at the quarter's commencement.

Badoo: Dating. Chat. Friends had revenues that were relatively stable, with a slight increase towards the end of the quarter, from around $190K to $181K. Downloads saw a small decline from 18K to just over 16K, and weekly active users decreased from 511K to roughly 496K by the quarter's close.

For more detailed insights and analytics, Sensor Tower's platform provides in-depth data on the performance of these and other apps across various markets and platforms.