Q4 2023 Performance of Top Meal Kits & Specialty Food Apps in the UK

As the year 2023 drew to a close, the delivered meal kits and specialty foods sector in the United Kingdom saw varied performance across leading apps. Sensor Tower provides a detailed look into the trends for these applications, revealing insights into downloads and weekly active users.

HelloFresh: Meal Kit Delivery experienced a declining trend in downloads throughout Q4, starting at approximately 25K in the last week of September and dropping to around 10K by the year's end. Weekly active users peaked at roughly 166K in late October but saw a gradual decrease to about 141K by December 25.

Gousto also saw a decrease in downloads, initiating the quarter with over 8K and concluding with around 4K. The app's weekly active users showed a slight decline from approximately 56K to 45K during the same period.

Vivino: Buy the Right Wine presented a more positive trajectory, with downloads starting at about 2K and ending the quarter on a high note with over 5K. The app's revenue showed growth, starting at roughly $1.5K and climbing to nearly $3.2K. Weekly active users mirrored this positive trend, rising from around 17K to over 36K.

Green Chef: Healthy Recipes downloads fluctuated, peaking at around 1.4K early in the quarter and ending with about 943 downloads. The number of weekly active users for Green Chef exhibited a slight decline, starting at over 8K and reducing to approximately 7.9K by the close of Q4.

Lastly, Naked Wines, while having the smallest user base among the top apps, showed an increase in downloads from 668 to 887 in early November, followed by a dip to 489 by the year's end. The app's weekly active users saw a peak of over 1.3K in late November, with a final count of fewer than 500 by December 25.

For more in-depth insights into the performance of these applications and the market as a whole, Sensor Tower offers comprehensive data and analysis.