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AI Insights · Timothy · January 2024
Europe's Top 5 Fashion Games Round-Up: Q4 2023 Performance
Discover the latest trends in the European fashion gaming scene with Sensor Tower's Q4 2023 performance analysis of the top 5 fashion games on unified platforms. Get a snapshot of download figures, revenue, and user engagement.
Europe's Fashion Gaming Scene: A Look at the Top Performers in Q4 2023
The final quarter of 2023 has been an insightful period for the fashion gaming genre in Europe. Sensor Tower has compiled data on the top 5 fashion games, highlighting their performance on the unified platform. Here's a brief overview of how each game fared.
Gacha Life 2, despite reporting no revenue, saw a substantial initial download count of around 780K in its debut week, which gradually descended to roughly 92K by the quarter's end. The game's weekly active users peaked at approximately 781K but later stabilized around the 549K mark.
Project Makeover showed a consistent revenue stream throughout the quarter, starting at about $556K and reaching a high of roughly $658K. Download trends for this title started at around 232K and saw a spike to nearly 297K before settling at about 266K. The game maintained a strong user base, with weekly active users hovering between 1.3M and 1.5M.
Hair Tattoo: Barber Shop Game recorded negligible revenue, with the focus being on its download and active user trends. Downloads for the game surged from around 112K to over 263K before slightly dipping to approximately 190K. Weekly active users showed impressive growth from 1.5M to nearly 1.9M by the quarter's end.
The Ink Studio Tattoo Art ASMR experienced no revenue but witnessed a notable increase in downloads, peaking at around 250K and finally reaching over 213K. The game's weekly active users saw a significant rise from 200K to over 577K, indicating a growing interest among the European audience.
Lastly, Fashion Queen: Dress Up Game also reported zero revenue until the last week, where it made a modest $11. Its downloads showed a remarkable upward trend, starting at 108K and escalating to a peak of approximately 282K. The game's weekly active users reflected this growth, starting at around 222K and soaring to over 641K.
For more detailed insights and data analysis, visit Sensor Tower, where the performance of these fashion games and many others are continuously tracked and reported.
