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In the fourth quarter of 2023, the top fast food and fast casual restaurant apps in Spain exhibited diverse performance trends across downloads and weekly active users. Data from Sensor Tower provides an in-depth look at the market dynamics for these apps.
McDonald’s - Non-US saw a fluctuating trend in downloads, peaking at approximately 43K in the week of December 4. The app's weekly active users experienced significant growth, reaching a high of around 1.5M in the week of November 27 before declining to about 944K by the end of December.
KFC España #PolloPollo experienced a varied pattern in downloads, with a peak of around 49K in the week of November 27. Weekly active users for the app showed a consistent increase towards the end of November, peaking at approximately 179K, before a slight decline to about 117K by the end of December.
BURGER KING España maintained steady download numbers, with a peak of around 33K in the week of December 4. The app's weekly active users also showed a consistent rise, reaching approximately 556K in early December before a slight dip to around 469K by the end of the quarter.
Starbucks España had a notable peak in downloads at the start of the quarter with around 53K in the week of September 25. The downloads then stabilized, averaging around 10K-20K per week, with a slight decrease towards the end of the quarter.
Domino’s Pizza España showed a gradual increase in downloads, peaking at about 16K in the week of December 4. The weekly active users for the app saw moderate fluctuation, reaching a high of around 59K in early December before decreasing to approximately 44K by the end of the quarter.
These trends highlight the dynamic nature of the fast food and fast casual restaurant app market in Spain. For more detailed insights and data, visit Sensor Tower.