Top 5 Finance Apps in Italy Q4 2023: Unified Platform Performance

The fourth quarter of 2023 brought significant activity for Italy's top finance applications on a unified platform, with notable trends in downloads and active users. Here's a closer look at the performance of the top 5 finance apps: PosteID, Postepay, PayPal - Send, Shop, Manage, Poste Italiane, and BancoPosta.

PosteID experienced a dynamic fourth quarter. Weekly downloads saw fluctuations, peaking at approximately 68K in the week of November 27. Active users showed a varying trend, decreasing from 2.8M in late September to 1.7M by the end of December.

Postepay maintained a steady range in weekly downloads, with numbers oscillating between 40K and 53K. Active users remained relatively stable, starting at 2.1M at the beginning of the quarter and ending at 1.9M by the last week of December.

PayPal - Send, Shop, Manage saw consistent weekly downloads, reaching a high of 46K in mid-October. Active users fluctuated slightly, starting at 1.8M in late September and ending at 1.7M in the final week of December.

Poste Italiane showed growth in weekly downloads, peaking at around 47K in the last week of December. Active users for the app also increased, reaching approximately 151K by the end of the quarter.

Lastly, BancoPosta had stable weekly downloads, with a peak of 40K in early October. Active users showed a slight upward trend, starting at 1.5M in late September and peaking at 1.6M by mid-December.

These insights highlight the dynamic nature of the finance app market in Italy during Q4 2023. For more detailed data and further insights, visit Sensor Tower.