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In the fourth quarter of 2023, the top five fitness and weight loss programs on a unified platform in the Dominican Republic demonstrated diverse trends in downloads, revenue, and weekly active users. Here is a detailed look at their performance:
BetterMe: Health Coaching experienced a notable increase in downloads, peaking at 1.3K in early November and ending the quarter with 1.1K in the last week of December. Revenue saw fluctuations, reaching a high of $1.1K in mid-November before dipping to $586 in the week of November 20. Weekly active users peaked at 4.4K in early November and closed the quarter at 3.8K.
Strava: Run, Bike, Hike showed steady weekly active user numbers, averaging around 11K throughout the quarter, with a slight decline towards the end of December. Revenue peaked at $1.1K in the final week of December. Downloads remained relatively stable, ranging between 144 and 236 weekly.
MyFitnessPal: Calorie Counter saw consistent weekly active users, averaging around 8.2K. Revenue peaked at $795 in late October but declined to $460 by mid-December. Downloads were stable, fluctuating between 192 and 303 weekly.
JustFit: Lazy Workout & Fit had a significant increase in active users, peaking at 1.2K in mid-December. Revenue reached $589 in late November but saw a decline towards the end of the quarter. Downloads showed variation, with a high of 580 in early October and a low of 184 in mid-November.
Fitia: Diet & Meal Planner experienced a significant surge in downloads in mid-November, peaking at 2.4K, and ending the quarter with 545. Revenue showed a steady increase, reaching $402 in mid-November. Weekly active users peaked at 6.7K in mid-November and finished the quarter at 3.6K.
These insights, derived from Sensor Tower data, highlight the dynamic performance of fitness and weight loss apps in the Dominican Republic during Q4 2023. For more detailed insights, visit Sensor Tower.