Europe's Top Food & Diet Tracking Apps Q4 2023 Performance Review

As the year 2023 came to a close, the food and diet tracking app market in Europe saw varying performances among its top contenders. Detailed data from Sensor Tower provides a glimpse into the user engagement and download trends for these applications.

MyFitnessPal: Calorie Counter experienced a downward trend in revenue from $430K to $356K, with downloads starting at 70K and dipping to 63K by the year's end. The app's weekly active users declined from approximately 3.1M to 2.3M over the quarter.

For YAZIO Calorie Counter & Diet, the quarter began with revenues around $339K and peaked at around $440K in the last week of December. Downloads saw an initial increase to 84K, followed by a decrease to 57K, and then spiked to 134K in the final week. Active users started at 2.6M, peaked at 2.75M, and ended at around 2.1M.

NutraTech Ltd's Calorie Counter + showed a revenue range from $203K to $184K, with downloads beginning at 17K, decreasing over time, and then rising to 16K by the end of December. Weekly active users fluctuated, with a high of 128K and a low of 107K.

The Lifesum Food Tracker & Fasting app saw revenues decrease from $161K to $151K, with downloads peaking at 56K and ending at 26K. Weekly active users reached a high of 963K but fell to 665K by the quarter's conclusion.

Lastly, WeightWatchers: Weight Health saw revenue fluctuate between $145K and $113K. Download numbers varied, starting at 9.6K, dipping to 6.9K, and then jumping to 23K in the last week. Active user numbers began at 95K, had a high of 103K, and ended at 66K.

For more detailed insights and data, Sensor Tower's platform offers an extensive analysis of app performance metrics in various regions and categories.