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During the fourth quarter of 2023, the top 5 Hasbro games applications on the unified platform in the United States exhibited varied performance trends in downloads, revenue, and weekly active users. Here's a detailed look at each app's performance based on Sensor Tower data.
MONOPOLY GO! saw significant fluctuations in revenue, starting from approximately $20.2M in late September and peaking at around $35.3M in the last week of December. Downloads trended upwards towards the end of the quarter, reaching a high of about 902K. Weekly active users showed a slight decline overall, from 2.6M in late September to 2.6M in late December.
Scrabble® GO - New Word Game had stable revenue figures, hovering around the $90K to $100K mark throughout the quarter. Downloads experienced a notable increase towards the end of December, reaching approximately 55K. Weekly active users saw a steady rise from 296K in late September to 355K by the end of December.
Yahtzee® with Buddies Dice maintained consistent revenue, averaging around $1M weekly, with a peak of $1.1M in the final week of December. Downloads also showed an upward trend, especially in December, reaching about 55K in the last week. Weekly active users increased from 365K in late September to 423K by the end of December.
World of Peppa Pig: Kids Games experienced a gradual decline in revenue, starting from $127K in late September and decreasing to approximately $86K by the end of December. Downloads, however, saw an increase towards the end of the quarter, peaking at 46K in the last week of December. Weekly active users grew from 89K in late September to 109K by the end of December.
MONOPOLY Solitaire: Card Games had modest revenue figures, generally below $6K weekly, with a peak of $5.7K in mid-December. Downloads remained relatively stable, with a slight increase in December, reaching about 34K in the last week. Weekly active users saw a minor decline from 135K in late September to 125K by the end of December.
For more detailed insights and data, visit Sensor Tower.