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AI Insights · Timothy · January 2024
Brazil's Top Personal Finance Apps in Q4 2023: A Sensor Tower Analysis
An overview of the performance of Brazil's leading personal finance apps in Q4 2023, highlighting user engagement and revenue trends. Insights from Sensor Tower reveal notable shifts in the budgeting and planning app landscape.
In the fourth quarter of 2023, Brazil's personal finance app market saw varied performances among the top applications. Data provided by Sensor Tower offers a glimpse into the download figures, revenue, and active user trends for these budgeting and planning tools.
Splitwise, a popular bill-splitting app, experienced a significant increase in weekly revenue, rising from $852 to a peak of $5.2K. Downloads saw a remarkable spike in the last week of December, jumping to nearly 30K from an average of about 8K in previous weeks. The active user count hovered around 24K to 28K for most of the quarter, ending with 24K in the last week.
YNAB (You Need A Budget) had a quieter quarter, with revenues fluctuating between $419 and $766. Notably, there were no downloads recorded until the very end of the quarter, where it saw a minimal increase. Weekly active users remained below 100, with a drop to zero in the second week of December.
Fast Budget - Expense Manager saw its revenue oscillate, starting at $358 and ending the quarter at $515. Downloads varied, with a low of around 1.2K and reaching over 2K at different points. Weekly active users showed a slight decline from 8.4K to 6.7K by the end of the quarter.
Tricount - Split group bills reported a steady revenue stream, starting at $276 and closing the quarter at $405. Download numbers were relatively stable, with a notable increase to over 4.6K in the final week. The app's active users saw an upward trend, starting at around 5K and reaching almost 10K by the end of December.
Lastly, Spendee Money & Budget Planner generated revenues ranging from $235 to $395 across the quarter. Downloads remained low, with a peak of 219 in early October and a dip to zero mid-December, before rising again to 122 in the final week. Active user numbers for Spendee fluctuated, ending the period at 268.
For more insights and detailed data on the performance of personal finance applications, Sensor Tower's comprehensive analytics provide an in-depth look at the trends shaping the market.
