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AI Insights · Timothy · January 2024
Top 5 Personal Finance Apps in the US: Q4 2023 Insights
A Sensor Tower analysis reveals the performance trends of the leading personal finance budgeting and planning applications in the United States for the fourth quarter of 2023. Discover the download, revenue, and active user metrics of these top apps.
As the year 2023 drew to a close, the personal finance app sector saw varying performance trends across top applications in the United States. Sensor Tower's comprehensive data offers a snapshot of how these apps have fared in the fourth quarter.
Rocket Money - Bills & Budgets experienced a significant surge in downloads, peaking at 333K in the final week of December. Weekly active users followed an upward trend, culminating in 1.95M active users. Revenue, while showing some fluctuation, ended the quarter on a high note at $138K.
YNAB saw its revenue climb to $131K in the last week of December, despite lower revenue earlier in the quarter. Downloads for YNAB reached their zenith at 27K during the same period, and active users remained relatively steady, with a slight increase to over 102K.
EveryDollar: Personal Budget observed a marked revenue rise in mid-November at $145K, before ending the quarter stronger at $105K. Downloads showed consistency, and active users increased, reaching 351K by the quarter's end.
Monarch: Budget & Track Money had a modest start to the quarter, with revenue at nearly $12K, but saw a significant rise to $43K in the last week of December. Downloads spiked in October, with a notable 19K downloads during the last week of December.
Lastly, Quicken—Budget & Money Planner demonstrated a steady increase in revenue, ending the quarter at $28K. Downloads showed an upward trend, peaking at 14K in the final week, and active users grew to reach over 45K.
For more in-depth insights and detailed performance metrics, Sensor Tower's platform remains a valuable resource for understanding app market dynamics.
